AI-Native GTM 101: The 5 Calls Founders and CROs Have to Get Right with Owner's CRO

Every CRO says they're "using AI in sales." Kyle Norton's team at Owner.com is actually doing it, and the results are hard to argue with: 3x revenue per AE, scaling from $0 to $80M+ ARR with an AI-infused team that's more productive than any he built previously. But getting here meant making five critical decisions that most sales leaders get wrong, from what to automate first, to how comp plans need to change, to what "AI-native" hiring actually looks like. You'll learn: •The 5 make-or-break decisions that separate AI-native GTM orgs from teams that just bolted a copilot onto a broken process •How Owner.com's AEs produce 3x the revenue of traditional reps, and what the tech stack, workflow, and org design look like behind that number •Where AI in sales actually works today vs. where it's still hype, from a CRO running it at scale This session is for you if you're a founder or sales leader who's past the "should we use AI" question and stuck on the "how do we actually deploy it without blowing up our team" question.