Reach the largest community of SaaS decision-makers on the planet 🌎

15,000 SAAS PROFESSIONALS. 3 DAYS

The highest concentration of CEOs and VPs at any B2B COMMUNITY event in the world

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and we bring them together each year at our flagship event—SaaStr Annual.

If you want leads, you want brand exposure, and/or you want to connect with your customers -- the SaaStr Annual is the #1 non-vendor event in the world. Period.

13,000+ in-person attendees

The highest concentration of both CEOs and VPs of Sales and Marketing at any non-vendor B2B event in the world
80% of attendees from $2m-$100m ARR
52% of attendees are VP-level and above
10+ year track record of delivering excitement, leads, and brand awareness
108% sponsor renewal rate by revenue

And importantly, we understand how much work "doing a show" is. We have designed the event so you will not just be exhibiting at the #1 event in the industry, but just as importantly, will have constant traffic.

We center mentoring, networking, food, and happy hours & more all in the sponsor expo. And the expo itself is right smack in the middle of everything. It’s also the first thing attendees will walk into after grabbing their badge. You'll have prospects and customers come by from the early morning until the evening -- all 3 days. Expect much more traffic and general energy than at almost any other event you might sponsor. The expo isn't off to the side, or in some other building. It is the hub of the event. For real.